Back to Reality with Young Active Urban
Getting back into the routine of work or school after vacations is often a tough pill to swallow. The national media network Young Active Urban has not let this deter them and developed a strong content concept for a good restart with 100% good vibes and advice.
The free newspaper Metro and the other brands of the Young Active Urban network: Out, Cinenews, Streamnews, Geeko, and Kotplanet, have joined forces to publish their first joint project entitled Back to Reality. From August 30 to October 10, Back to Reality will be presented in four thematic waves: Back to School, Back to College, Back to Routine, and Back to Sport.
Back to Reality features will be published in the free Metro newspaper with a national circulation of at least 150,000 copies per day (50% NL / 50% FR). The content is also offered in digital form on the Young Active Urban network to reinforce the case.
The Young Active Urban network thus positions itself as an expert in the target group of young active urbans by focusing on content that appeals to 18-35 year olds. The Back to Reality project benefits from the trust of various partners who have already committed themselves, such as Basic Fit, Laboratoires Trenker, and AVA.
• Back to School – 30.08
• Back to College – 02.09 + 06.09
• Back to Routine – 19.09
• Back to Sport – 26.09
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