Metro innovates and continues its transformation
On Monday, October 3, the free newspaper Metro will celebrate its 22nd birthday. Although the COVID crisis has led to changes in habits, Metro readers have remained faithful to their newspaper. Metro’s distribution levels remained excellent despite the pandemic with a pick-up rate above 98%. Today, Metro distributes 150,000 copies a day.
Beginning of October, Metro will take a new step in its transformation, without modifying its successful DNA. Metro remains a popular national medium offering free quality news and infotainment to young active urbans.
Building on its success over the past 22 years, Metro continues to renew itself. In order to better meet the expectations of its readers, Metro is strengthening and developing its editorial project. Metro will therefore integrate more and more thematic sections and in-depth content in addition to its recurring sections. New fixed appointments with readers will also make their appearance.
Whit this in mind, Metro will adapt its publication frequency as of October 3 to a constant frequency of 3 print publications per week throughout the year.
On another note, digital is more than ever at the heart of Groupe Rossel’s ambitions and Metro’s strategy. While keeping full attention to the newspaper, the Metro team’s priority is to continue its digital development. The launch of a new website early 2023 will offer an innovative digital experience that complements the newspaper.
Read the full press release here :
You can find the print publication calendar here.
