Concept: On October 15th, Metro launched the Metro Photo Contest in partnership with Samsung and Connections. Amateur and professional photographers were challenged to show their interpretation of the theme ‘urban’ through their lens. Winners had the chance to win a Samsung Galaxy S10+ smartphone and a photo travel to Japan with Connections. The contest was covered by an extensive media campaign in newspapers, digital bannering, social media, television and radio.
Media: Metro NL + FR, metrotime.be, Metro Ad More (Photo contest), Metro NL & FR social media + external newspapers, television and radio
Period: October/November 2019
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