Young Active Urban network increases reach
By addressing the target group of young active urbans with the right content at the right time, Young Active Urban achieved strong growth of 66% in reach this spring, both in French and Dutch-speaking Belgium. In May, Young Active Urban recorded more than 10,800,000 page views, providing a large volume of advertising impressions in an infotainment environment.
This powerful network with a large reach is remarkably strong in mobile digital (78%), has a community of 332,000 followers on social media, and distributes the free Metro newspaper nationwide with a print run of 150,000 copies per day.
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